1. Introduction
Trailblazers Outdoor Solutions ("Company," "we," "us," or "our") operates the website trailblazer.earth and is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, when we share it, and what rights you have regarding your data.
By using our website or contacting us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
2. Information We Collect
Information You Provide
We collect information you voluntarily provide when you contact us, request an estimate, or book a service, including:
- Full name, email address, and phone number
- Property address and project details
- Communications you send us (messages, emails, texts)
- Payment information (processed securely through our payment processor — we do not store full card numbers)
Information Collected Automatically
When you visit trailblazer.earth, we may automatically collect:
- IP address and general geographic location
- Browser type, operating system, and device type
- Pages visited, time on site, and links clicked
- Referring website (the site you came from)
This information is collected through cookies, web beacons, and standard server logs.
3. How We Use Your Information
We use the information we collect to:
- Respond to estimate requests, inquiries, and customer service questions
- Schedule, confirm, and complete service appointments
- Send appointment reminders, updates, and follow-up communications
- Process payments and maintain billing records
- Improve our website, services, and customer experience
- Send marketing communications where you have provided consent (you may opt out at any time)
- Comply with applicable laws and regulations
4. Text Messaging (SMS)
SMS Opt-In: By providing your phone number and opting in, you consent to receive text messages from Trailblazers Outdoor Solutions. Consent is not a condition of purchase or service.
We may send text messages for the following purposes:
- Appointment confirmations and reminders
- Estimate follow-ups and scheduling coordination
- Service updates and crew arrival notifications
- Responses to inbound text inquiries
Message frequency: Varies based on your service activity and opt-in preferences.
Message and data rates may apply. Check with your mobile carrier if you are unsure about your plan.
To unsubscribe: Reply STOP to any text message at any time. You will receive one final confirmation message and no further messages will be sent.
For help: Reply HELP to any text message or contact us at (651) 280-4156.
We will never share your phone number or SMS consent with third parties for their own marketing purposes.
6. Third-Party Services
We use the following third-party services in operating our website and business. Each has its own privacy policy governing how it handles data:
- GoHighLevel: Our website platform and customer relationship management (CRM) system. Contact information and booking data are processed through GoHighLevel.
- Google Analytics: Website traffic analysis. Google receives anonymized usage data. See Google's Privacy Policy.
- Google Maps: Used to display our service area. Subject to Google's Privacy Policy.
We are not responsible for the privacy practices of third-party services.
7. Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: With vendors who help us operate our business (e.g., payment processors, scheduling software) under confidentiality agreements
- Legal requirements: When required by law, subpoena, or other legal process
- Safety: To protect the rights, property, or safety of Trailblazers Outdoor Solutions, our customers, or others
- Business transfers: In connection with a merger, acquisition, or sale of business assets, in which case you will be notified
8. Data Retention
We retain your personal information for as long as necessary to provide services, fulfill our legal obligations, resolve disputes, and enforce our agreements. In general, customer records are retained for up to five (5) years following your last service, unless a longer period is required by law.
You may request deletion of your data at any time (see Section 9 below).
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request deletion of your data, subject to applicable legal obligations
- Opt-out of marketing: Unsubscribe from marketing emails via the link in any email, or text STOP to opt out of SMS
- Data portability: Request your data in a portable format
To exercise any of these rights, contact us using the information in Section 12 below. We will respond within 30 days.
10. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will promptly delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
- Trailblazers Outdoor Solutions
- River Falls, WI
- Phone: (651) 280-4156
- Website: trailblazer.earth/site/contact